The hottest Oriental Seiko leads the development t

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Dongfang Seiko leads the development trend of carton packaging equipment

Guangdong Dongfang Seiko technology Co., Ltd. (hereinafter referred to as Dongfang Seiko, stock code: 002611) was listed on Shenzhen Stock Exchange on August 30 this year. The main business of Dongfang Seiko is the R & D, design, production, sales and service of corrugated box multicolor printing complete sets of equipment. It is one of the enterprises with the overall solutions to provide customers with corrugated paper to vigorously implement the catch-up strategy, box machinery R & D and design, precision manufacturing, installation and debugging, and technical services

as a leading supplier of large-scale corrugated box multicolor printing equipment in China, Dongfang Seiko is the leader of industrial technological innovation, taking the lead in the design, research and development and industrialized production of servo numerical control and electromechanical integration equipment; At the same time, the company's continuous technological innovation ability and rapid response market awareness make it strive to enter the forefront of national innovative enterprises in 2018. While product innovation and upgrading, the product chain is also constantly expanded and enriched, forming a multi variety and multi specification product system. The company's products have the characteristics of leading design concept, highly integrated functions, high degree of automation, advanced overall performance, energy conservation and environmental protection. The production process and product quality can meet the requirements of large-scale carton manufacturers around the world. The products have been exported to more than 30 countries and regions such as Europe, America, Southeast Asia and India. The company has become one of the more powerful corrugated carton printing equipment manufacturers in the world

occupy the market with well-known independent brands

the company's products belong to large-scale equipment and machinery with a large amount of single equipment. The sales target is enterprises. The number of sales is small, the amount of single equipment is large, and the market takes a long time to accept new brands. Therefore, customer word-of-mouth publicity is an important way to expand the market, and the influence of the brand is directly related to the core competitiveness of the company. At the beginning of its establishment, the company set a long-term goal of creating a first-class international brand: in October 2008, the printing die-cutting machine was recognized as a famous brand product in Guangdong Province; In March, 2010, some brands were recognized as famous trademarks of Guangdong Province. By establishing a well-known independent brand in the industry, the market foundation of the company's future globalization development is more solid, and at the same time, new products can be quickly recognized and accepted by the majority of customers

precise market positioning establishes leading advantages

the company positions its customers in the middle and high-end customer groups. After years of market tests, it has opened a certain gap with the general domestic manufacturers. By establishing a perfect market tracking mechanism, keeping abreast of the latest foreign printing equipment market trends, constantly adjusting and optimizing the market cloth, we are going to participate in the Olympic Games Bureau in Rio de Janeiro, Brazil, as the representative of the U.S. team. Our products have been exported to North America, Europe, Southeast Asia, the Middle East, India, Africa and other more than 30 countries and regions around the world, The company has become one of the more powerful corrugated box printing equipment manufacturers in the world. The top ten carton packaging groups in the world, such as SCA, IP, Mondi, and many large carton enterprises in China, such as Hexing packaging and Zhenglong paper, have become stable customers of the company. The company has a relatively deep and stable customer base. The stable medium and high-end customer group ensures the company's leading position in the medium and high-end market. With the increase of the market share of domestic medium and high-end corrugated box multicolor printing complete sets of equipment, the company's first mover market advantage will bring broad market space to the company

cost-effective products increase market competitiveness

after accumulating mature and rich production management experience, the company has established an efficient management system, and the comprehensive information management of all links of production and operation has achieved initial results, with high overall operation efficiency. On the one hand, the overall technical strength of the company has reached the domestic leading and international advanced level; On the other hand, China's manufacturing industry has a low-cost advantage over developed countries in Europe and the United States. Therefore, the company can produce corrugated box printing machinery products with high performance at a lower cost, which enhances the flexibility of the company's product pricing and has a significant cost performance advantage. Taking the developed countries' markets as an example, the sales unit price of high-end corrugated box printing machinery in developed countries is mainly more than 10million yuan, while the products of companies with the same specification and same performance are only 50% of their price. The cost performance advantage has increased the competitive strength of the company's products in the international market, and helped the company successfully enter the high-end market in European and American developed countries, which will further seize the high-end market share of developed countries in the future

if the project invested by the raised funds reaches the production capacity, the company will have the production capacity of producing more than 330 sets of large corrugated paper packaging equipment per year. The company will strive to achieve the financial goal of main business income of more than 1billion yuan within 3 years after the project invested by the raised funds reaches the production capacity. At the same time, the company will carry out new product development around the corrugated box industrial chain, adjust the market structure, develop new customer groups, take into account domestic and foreign markets, further improve the domestic market share of major products, continue to expand the share of the international market, and continue to lead the development trend of the industry

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